You may soon be able to buy the iPhone 5S for as less as Rs 15,000 courtesy a planned price drop by Apple to boost its sales figure in India.
According to a Economic Times report that quoted three industry executives, Apple may price the four-year-old iPhone 5s around Rs 15,000 per unit — a Rs 3,000 drop from Rs 18,000 — as part of an online-exclusive retailing strategy.
The officials said that the company’s distributors have already informed the brick-and-mortar cellphone stores that iPhone 5S supplies will be eased out, and that the model would be sold only online – at an aggressive price point.
They also hinted that the iPhone SE will become the entry handset for offline retail in India for Apple, carrying a price tag of Rs 20,000.
The alleged strategy decision from Apple comes at a time when iPhone sales are slowing down in China — the company’s biggest market outside US. One of the officials pointed out that the Rs 15,000 to Rs 20,000 category has expanded 158% and hence Apple wants more market share in that segment.